COLBIE CAILLAT MUSIC VIDEO
some comments about this song and the production of the music video

Do you remember the old days, the 90's (haha!!!), when MTV actually televised music videos? Fast-forward to the present, MTV has turned into make-out channel, the Snookie channel; basically, the entitlement generation channel. So where do we tune in to get all of our music videos these days? The Internet....of course!

So here is a recent song from Colbie Caillat. I think it's about a year old. It's a great song, romantic song, and perfect for a wedding video. But what I like about it is that some of the shots in here are kept really really simple. And it works.

To start, the entire music video was shot in super 16, 4:3 format, not your usual 35mm 16x9 wide screen format. The director wanted to create a very casual look, so in many of the shots of Colbie, especially the ones shot at the beach, are shot directly into the sun with no lights to brighten up Colbie.

Pulling off these shots require extreme luck, and extreme skill. To start, there must be just the right amount of sea salt in the air to give a haze to each shot. You must also have a relatively clear sky. Third, the director of photography must expose his film correctly for the foreground, and then to pull back the exposure a bit to give just "a little" bit of background....but not too much. I love these shots, but it's almost impossible to pull off consistently.... With my 35mm film photographic camera, I did come close though...

Other than being a great song, beautifully and intelligently shot, the music video actually has a story to it! How many music videos these days actually have a coherent love story with a protagonist, character development, and 3 acts? None! Anyway....I'm rambling...the screenwriter side of me is getting the better part of me...haha.

Anyway people...I'm off back to editing some wedding videos now. Burning the midnight friday oil as always. For those of you on the east coast...BE SAFE!

Steve