And...today, Sunday, is a rest day.

Mark Sanchez, keeping it real

TODAY I'M PRO-CHEESE
And it'll stay that way through the playoffs.

Well...what can I say, it‘s going to be a PACKERS-STEELERS Superbowl! Yes, today I broke my own rules and became a fan of the cheese. I know it's plastered throughout my entire website that I'm anti-cheese, and that I don't care for the Packers, but all that is in good humor. I'm still the same anti-cheese photographer today than I was yesterday. For football though, I‘m pro cheese.

My day off today has been great. It just consisted of me, a TV, football, and food. What more can a man want? I could use 10 women in bikinis sitting next to me, but hey, we can't have everything.

You know, I find it funny, but as a self-employed businessman, there is really on such thing as a day off. Something is always on my mind that has to do with my business. Even though I'm off, I still carry around my wedding phone in case any bride calls, new or existing; and I still check my business email constantly on my phone so I can respond to any questions or email inquiries that may flood in. All I can say is that god for smart-phones, because I don‘t have to lug around a laptop anymore.

Many wonder who has taught me about weddings...

So here is some wedding information to chew on for today brought to you from yours truly, the wedding guy. Did you ever realize that the wedding industry is one of the few industries that does not obey the market rules of supply and demand? For the most part, there is always a steady stream of brides coming in through the front door, and no matter how great a job a vendor does, good or bad, the demand is always there. Think about that. No matter how crappy a wedding planner, photographer, or videographer does, he or she can still count another bride walking to them for business. This is of course because most brides are not repeat customers.

So then, how do you find the right vendors for yourself? Well, some of it has to do with luck. If you book with me, you truly don‘t have to worry about finding anyone better (haha...it‘s true though!) But all joking aside, there are three golden rules that I use when weeding through the maze of wedding vendors.

And the three golden rules are:

• CONSISTENCY - A great vendor should be consistent in quality and customer service, or at least come close to it as possible. For example, a great wedding photographer should consistently deliver great photos on matter what the weather conditions are, no matter what the scenery is, no matter how photogenic a couple may be.
  
  
• EXCELLENT COMMUNICATION SKILLS - A great wedding vendor should communicate with you effectively through all mediums, the web, and phone. They should always answer emails promptly, return phone calls promptly, and always be accessible to you. In other words, they shouldn't take weeks to answer an email or to return a phone call.
  
  
• QUALITY THAT YOU‘RE SATISFIED WITH - Quality, like beauty, is in the eyes of the beholder. Make sure that you, the bride, is the beholder and not your mother, your mother-in-law, or friends. It‘s your wedding, your money, your call.
  

Well....that‘s my blog for today!


Steve